001 / PRODUCT FILM / VISUAL EFFECTSFICTIONAL BRAND / CONCEPT STUDY
NOX — NOX.
A fictional drink, a recording studio and waves of light. We bring character, atmosphere and visual effects together in a concept product film.
VIEW PROJECT & FILM[ CREATIVE STUDIO & FILM PRODUCTION ]
MAKE.SEE.FEEL.
AI FILMMAKING / VISUAL STORYTELLING / CREATIVE DIRECTIONMADRID, SPAIN — AVAILABLE WORLDWIDE
[ 01 / SELECTED WORK ]WORK
09 PROJECTSWORK
IN FOCUS.
CLIENT WORK + INDEPENDENT STUDIES
002 / PRODUCT FILM / VISUAL EFFECTSFICTIONAL BRAND / CONCEPT STUDY
VELA — VELA.
A fictional serum, a suspended drop and a world of amber reflections. A beauty concept film built around product, texture and light.
VIEW PROJECT & FILM003 / NARRATIVE FILM / INDEPENDENT STUDYINDEPENDENT STUDY
Jungla — JUNGLA.
A glance, dense greenery and a leap beside a waterfall. We explore character, landscape and action in an independent visual study.
VIEW PROJECT & FILM004 / NARRATIVE FILM / CLIENT WORKCLIENT WORK
Abuela — ABUELA.
An everyday moment in front of a screen. A 30-second film created for a client.
VIEW PROJECT & FILM005 / PRODUCT FILM / CONSISTENCYINDEPENDENT CONCEPT STUDYFORM.
PUMA —
FORM.
LIGHT.
PRECISION.
PUMA: product, texture and movement in a 13-second concept film. Our independent exploration of commercial imagery and running.
VIEW PROJECT & FILM006 / FRAGRANCE / CONCEPT FILMINDEPENDENT CONCEPT STUDYROCK.
Dior — ROCK.
SKIN.
FRAGRANCE.
Rock, water and the last light of day. Our independent study of fragrance, presence and atmosphere.
VIEW PROJECT & FILM007 / PRODUCT / CONCEPT FILMINDEPENDENT CONCEPT STUDYLIGHT.
Sony — LIGHT.
FORM.
SILENCE.
Form, texture and light. Our independent product imagery study, focused on headphones.
VIEW PROJECT & FILM008 / SOCIAL-FIRST / SPEC ADINDEPENDENT CONCEPT STUDYTHE FIRST
NIVEA —
THE FIRST
SECOND
MATTERS.
Our vertical NIVEA concept study: a character, a moment of care and a clear product presence.
EXPLORE THE STUDY009 / NARRATIVE FILM / CHARACTERINDEPENDENT CONCEPT STUDYONE GESTURE.
Lápiz —
ONE GESTURE.
EVERYTHING CHANGES.
A short story with Lía and Luis. Performance, glances, editing and continuity carry the emotion from one shot to the next.
EXPLORE THE STUDY[ 02 / OUR APPROACH ]THE PROCESS IS NEW. THE INTENTION IS TIMELESS.
AI IS THE
MEDIUM. THE IDEA
COMES FIRST.
We want images that stay with you. Shots that tell a story, belong together and mean something beyond the first impression.
Concept, perspective, composition, movement and editing. Technology opens up possibilities; creative direction gives them purpose.
[ GRESCA STUDIO / MADRID ]
THE STUDIO.
We are an independent creative studio founded and creatively directed by David Peña.
We work with agencies and brands on product films, campaign content and advertising imagery. We connect concept, visual direction and AI production through to the final edit.
Our portfolio brings together a client film and independent concept studies. Each project states its status and pairs the film with a selection of stills.
TELL US WHAT YOU WANT TO CREATE[ 03 / SERVICES ]
WHAT WE DO.
01 /
CREATIVE DIRECTION
Concepts, visual scripts, references, storytelling and style.
02 /
FILM & GENERATIVE VIDEO
Product films, character-led stories and campaign content.
03 /
PRODUCT IMAGERY
Product imagery, advertising photography and lighting direction.
04 /
EDITING & FINISHING
Editing, pacing, sound, colour and versions for different formats.
[ 04 / GET IN TOUCH ]
HAVE ANIDEA?
David Peña / GRESCA STUDIO
Creative direction and AI film production
Madrid · Collaborations and independent projects
[email protected]
+34 655 685 517
@grescastudio