GRESCA.STUDIO
ESEN
ALL WORK[ NOX / FICTIONAL BRAND / CONCEPT STUDY ]

THE NOISE.
A DIFFERENT RHYTHM.

A fictional drink, a recording studio and waves of light. We bring character, atmosphere and visual effects together in a concept product film.

NOX / CONCEPT FILM00:15 / FICTIONAL BRAND

WATCH FILM (MP4)

Drink / character / visual effectsCONCEPT STUDY / NOT COMMISSIONED
[ SELECTED FRAMES / NOX ]
06 FRAMES FROM THE FILM
CLICK TO ENLARGE
Close-up of the lead character in the recording studio
01 / STILL
The lead character drinks from the NOX can
02 / STILL
Green waves of light behind the lead character’s face
03 / STILL
The lead character at the mixing desk, surrounded by green waves
04 / STILL
Wide shot of the lead character and waves of light in the studio
05 / STILL
NOX can with green waves against a dark background
06 / STILL
FORMAT
Film / 15.08 seconds / 9:5 / 24 fps
APPROACH
Drink / character / visual effects
PROJECT TYPE
Concept study / fictional brand
DIRECTION
David Peña — GRESCA STUDIO

The product changes the scene.

We open on a close-up and the act of drinking. Green waves sweep through the recording studio, leading to the final can shot. Product, character and effect share one visual identity.

What we explore

Visual concept, product presence, character direction, camera movement and an effect rooted in the fictional brand’s identity.

Fictional brand. Speculative campaign. We created this film as an independent GRESCA STUDIO concept study. It was not commercially commissioned.

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