ALL WORK[ VELA / FICTIONAL BRAND / CONCEPT STUDY ]

LIGHT.
TEXTURE.
PRESENCE.

A fictional serum, a suspended drop and a world of amber reflections. A beauty concept film built around product, texture and light.

VELA / CONCEPT FILM00:15 / FICTIONAL BRAND

WATCH FILM (MP4)

Beauty / product / light and textureCONCEPT STUDY / NOT COMMISSIONED

[ SELECTED FRAMES / VELA ]

STILLS.

06 FRAMES FROM THE FILM
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A hand pressing the VELA serum pump — 01 / STILL

A suspended drop above a hand, with the character behind — 02 / STILL

Close-up of the amber drop and its reflections — 03 / STILL

A character facing a structure of amber reflections — 04 / STILL

The character touches their face among the amber forms — 05 / STILL

VELA bottle on a pale stone surface — 06 / STILL

FORMAT: Film / 15.08 seconds / 9:5 / 24 fps
APPROACH: Beauty / product / light and texture
PROJECT TYPE: Concept study / fictional brand
DIRECTION: David Peña — GRESCA STUDIO

From one drop to a visual world.

We open on the pump and a drop of serum. The camera moves into reflections and an architecture of amber forms around the character, before returning to the bottle. We explore beauty imagery through scale, materials and movement.

What we explore

Visual concept, product presence, character direction, camera movement and an effect rooted in the fictional brand’s identity.

Fictional brand. Speculative campaign. We created this film as an independent GRESCA STUDIO concept study. It was not commercially commissioned.

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LIGHT.TEXTURE.PRESENCE.

STILLS.

From one drop to a visual world.

What we explore

LIGHT.
TEXTURE.
PRESENCE.