FORM.
LIGHT.
PRECISION.
Form makes it recognisable. Light reveals it. Movement connects it. Our independent study of product and running.
PUMA / CONCEPT FILM00:13 / 2026
GRESCA / PRODUCT & RUNNINGCONCEPT FILM
PRODUCT, TEXTURE AND MOVEMENT.INDEPENDENT CONCEPT STUDY
[ SELECTED FRAMES / PUMA ]
06 FRAMES FROM THE FILMSTILLS.
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- FORMAT
- Concept film / 13 seconds / 16:9
- APPROACH
- Product, materials and running
- PROCESS
- Generative imagery and editing
- STATUS
- Concept study / film available to view
- CREATOR
- David Peña — GRESCA STUDIO
From detail to movement.
We bring product, character and city together in a PUMA concept film. The shoe’s black and white silhouette moves between running and a studio setting focused on form, light and texture.
We pair the film with six selected frames showing product, detail and movement.
One visual intention
- We start with a recognisable product.
- Side lighting and close detail give the materials presence.
- Character and movement place the product in a scene.
Independent concept study. This film was neither commissioned nor sponsored by PUMA and does not imply a commercial relationship with the brand.
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